![]() One example of this is South Africa’s association of the color red with mourning. Some color meanings that initially seem purely cultural can be traced to historical innovations or associations. ![]() ![]() And sometimes color meanings can change over time, like how green’s association changed from the color of poison to the color of freshness and vitality (an association you’ll see today in many eco-conscious and plant-inspired brands).īeyond that, other color meanings appear to have developed purely culturally, like how the color orange is associated with happiness and prosperity in Japan and China. Others developed later from modern environments people found themselves contending with, like the color green’s association with poison and death for 18th century Europeans (due to the era’s green dye containing arsenic). Some are primal, like the color green’s association with growth and fresh vegetation. Gold, silver and metallic color meaningĬolor meanings come from a variety of places.As an entrepreneur or a designer yourself, understanding the science and art of color meanings can help you create more effective, memorable designs. It’s no coincidence that so many fast food logos are red and so many sustainable brands use green in their designs-red can induce hunger and green, the color of healthy plant life, reminds us of the environment. Skilled designers tap into the emotions colors make us feel when they choose the colors for their work. You don’t just see these colors…you feel them. It also symbolizes freshness, purity, peace and luxury.Everywhere you go, you see colors: white clouds in the sky, green vegetation inching up gray stone structures and red brick buildings, grounding brown soil beneath your feet. Purple is a color that symbolizes subtlety, mystery, romance, idealism, protection and melancholy. Green is a color that is reminiscent of nature, it is natural,and it represents balance, permission and freshness but it can also symbolize happiness, harmony, success, energy, optimism, youth, peace, serenity. It also represents passion, temptation, fire, blood, forbidden, emotion, anger, aggression, strength, power, power, luxury, energy, perseverance, fight and determination. It can symbolize several conflicting values together like love and hate, life and death. ![]() This color can also be calm, peace, serenity, tranquility and confidence. Pink is a color that symbolizes the positive values rather like innocence, sweetness, romance, sweet. Orange is a very bright color that symbolizes values such as courage, intelligence, loyalty, trust and mistrust simultaneously albeit conflicting values. This is why the brown symbolizes values such as natural, rustic, strength, stability, warmth, comfort but also softness and insurance.īlack is a color that symbolizes dull rather negative values.īlack reminds us of the fear, the anxiety, the unknown, loss, emptiness and death. It therefore refers to the animal and plant world. It can also symbolize the sweetness and intelligence.īecause it is the color of gold, it also refers to the wealth and opulence.īrown is a color that makes us think of nature as it is the color of earth, tree trunks and even fur of some animals. Yellow is a cheerful and lively color that represents joy, energy, France It symbolizes sadness, depression, confusion, loneliness and monotony. Gray Color is rather negative values since it is a dull color. It provides light and gives a fresh feeling. It also makes us think of the calm, peace and serenity. White represents mainly positive values such as purity, balance or innocence. The Blue Color reminds us first of all the nature and infinite since reminded us directly to the sea and the sky.īlue is a color that symbolizes peace, calm, serenity, freshness but also the sensitivity.
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